Saudi Food and Drug Authority (SFDA) has taken appropriate actions and issued circulation to manufacturers and importers of food products to stop listing of misleading ingredients on food labels.
These actions were taken due to the misleading listing of ingredients on food products labels by some manufacturers and importers which were promoted through social media. For example, the way of presenting pH in bottled water and (Probiotic and Prebiotic) in milk and dairy products.
SFDA issued a circular to manufacturers and importers of food products on the necessity to avoid using any claim of ingredient that was not permitted and highlighting the ingredients on food labels (only mention it in the ingredient list of the product) as stated in the Saudi Technical Regulation No. SFDA.FD 2333, "Food Requirements with Health and Nutritional Claims". Additionally, it stressed the importance to stop using any ingredient that is not permitted as per the same food advertising and marketing regulation.
With regards to such issues, the Authority instructed a large fast-food company to remove an advertisement revealing that it's chicken products are free of growth hormones, which is misleading the consumer.
The Saudi Arabian and Gulf technical regulations stipulate that all types of poultry in the Kingdom should be free of growth hormone, SFDA said in a brief statement earlier this month.
Moreover, Saudi Food and Drug Authority took the appropriate actions to control the levels of salt in the bread. The Saudi Technical Regulation No. SFDA.FD 2362/2018 "Technical Requirements for Bread Production" has been adopted, which sets the maximum levels of salt in the bread, as no more than (1/ 100 g) of the finished product. These actions represent one of the objectives of SFDA's participation in "Healthy Food Regulation Strategy", and this action is a part of the Authority's efforts to harmonize its legislation with the requirements of the World Health Organization (WHO), which aims to reduce the consumption of salt used in food products.
Sources:
https://www.sfda.gov.sa/en/food/news/Pages/f10-2-2019a1.aspx
https://www.sfda.gov.sa/en/food/news/Pages/f29-1-2019a1.aspx
http://www.alriyadh.com/1740158